This Younger Entrepreneur, Who Has Raised $6 Million, Is on a Mission to Kick Sugar Out of Sweet


Tara Bosch began SmartSweets when she was 21 so she may get pleasure from sweet daily.

Could
13, 2019

three min learn

For Tara Bosch, her enterprise SmartSweets would be the way forward for sweet — it is only a matter of “reverse executing in opposition to the long run.”

“That conviction has helped us to maneuver ahead and overcome the challenges that include the curler coaster journey of entrepreneurship,” she stated.

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Bosch, who admits she’s a “sweet addict and a sugar fiend,” based the corporate in 2016 when she was 21 after a dialog together with her grandmother. The 89 yr previous stated she had regretted consuming a lot sugar over time, which brought on Bosch to mirror on her consuming habits.

“That sparked my quest to discover discovering a sweet I can be ok with,” she stated. “It opened my eyes as much as sugar, and the stunning actuality of what it is doing to us.”

She dropped out of faculty (the semester had already ended), ordered a gummy bear mildew off Amazon and began testing recipes in her basement kitchen. Three months and greater than 200 iterations later, Bosch had a product she felt she may take to the market.

Picture Credit score: Courtesy of SmartSweets

“I watched Shark Tank and Dragon’s Den religiously, however I did not have the boldness to behave on any concepts due to my unhealthy relationship with meals,” Bosch stated. “The second I turned 13, I acquired a job at McDonald’s and Domino’s and was working full time, however I did not have the boldness at that time to really consider that I may create one thing for the world.”

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SmartSweets merchandise are made with out synthetic sweeteners and colours. Every serving of the sweet — it has merchandise which might be substitutes for gummy bears, Bitter Patch Children and Swedish Fish — solely comprises three grams of sugar (a serving of typical gummy bears has about 19 grams of sugar). SmartSweets can now be present in 10,000 shops throughout the U.S. and Canada, together with Complete Meals, Goal, Mattress Tub & Past and GNC (the corporate expects that quantity to double by the tip of 2019). Bosch initially funded SmartSweets from her financial savings. The corporate says it has raised a complete of $6.1 million.

“There’s actually no restrict to what you’ll be able to create,” Bosch stated. “The imaginative and prescient for SmartSweets from day one has been to develop into the worldwide chief in innovating confectionery merchandise that kick sugar. We’re centered on innovating non-chocolate and simply taking sweet that customers already know and love and bringing it again to their on a regular basis lives.”



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