Brian’s Again: Why I am Returning to Copyblogger


Hey, my identify is Brian. I’m the founder and CEO of Copyblogger.

Okay, chances are you’ll already know that. My level is, you haven’t seen me round right here all that a lot.

For lots of the final 9 years, my work as CEO has saved me busy on issues aside from the catalyst that made all of it attainable. Specifically, writing right here at Copyblogger, the place it began over 13 years in the past.

After which final 12 months, following the sale of our StudioPress division to WP Engine, I took a a lot wanted break after hitting it arduous for over a decade. My household and I went on a seven-month journey all over the world, and it was fantastic to reconnect with my spouse and kids whereas exploring and residing in new locations.

Then, after I returned to the U.S. in March of 2019, we bought our Rainmaker division as nicely. Which left us with, nicely … Copyblogger, the platform that served the viewers we owed our success to.

The query then grew to become, what subsequent? We toyed with the concept of promoting the ultimate piece, and even had some pretty severe discussions with a couple of suitors.

However that was a troublesome proposition. Nobody can probably pay sufficient to compensate for what this website means to me, each strategically and sentimentally.

Nonetheless, one thing needed to change. With the overwhelming majority of the corporate acquired, our 5-person partnership construction not made sense.

Plus, Sean Jackson was pursuing his THINKERS Pocket book enterprise, Sonia was specializing in Outstanding Communication once more, and Tony Clark was prepared to maneuver on to different issues.

That’s after we received a proposal that I frankly hadn’t thought of. As an alternative of promoting Copyblogger, these three companions may money out and transfer on, whereas a brand new associate would take their place.

The thought was dropped at us by the fifth Copyblogger associate, Brian Gardner. And the client was his enterprise associate in Authentik — Darrell Vesterfelt. However there was one situation: I needed to come again to Copyblogger and stay concerned.

A 12 months in the past, I’d have stated no. I’ve Additional, and Unemployable, and Your Boulder. These aspect tasks have shifted to severe enterprise ventures, and so they’re greater than sufficient to maintain me busy and engaged.

However Darrell’s enthusiasm for Copyblogger was infectious. He received me enthusiastic about what we may do, so I stated sure to the deal — on the situation that Stefanie Flaxman stayed on board (fortunately, she didn’t hesitate for a second).

And whereas it took effort, creativity, and compromise from all concerned, the deal was achieved. Sean and Tony are actually off on new adventures. Sonia stated her goodbyes final week, and it’s clear from the feedback that she’s had a significant impression on so lots of you (however don’t fear, you’ll nonetheless see her round right here occasionally).

So, what’s subsequent? Effectively, there’s so much to that, so Darrell and I recorded a particular episode of Copyblogger FM to convey you in control:

What’s Subsequent for Copyblogger Media?

Thrilling instances forward … thanks for coming together with us!



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